SEO outsourcing keyword optimization practical steps!
- Filter core keywords
A website wants to attract a lot of traffic. Planning the core keywords is the key. Usually, the core keywords of the website need to be prepared between 50 and 100 so that we can use them. So we talked about how to choose the keyword version a long time ago. You can view previous articles, mainly through associations. Pull down, Baidu index, etc. Lenovo can use the search habits of people around you. For example, your company has dozens of people. You can use your employees as users. For example, you are in the wedding photography industry. You can ask everyone, if they need to take wedding photos, what keywords will they search online? These can be used as reference.
Then let us sift out 50 keywords.
For example, our company is conducting integrated marketing network promotion, sorted according to the number of comprehensive keywords. For example, “Shanghai Internet Promotion Company” has 10 people writing, and “SEO Outsourcing” has 20 people writing. Then, “SEO Outsourcing” ranks first. , “Shanghai Internet Promotion Company” ranked second, and so on, choose 50. These are our core keywords.
- Expand long tail keywords
Then we expand these words into long tail words. Generally, the most common way to expand long-tail words is to expand based on region, such as “Shenzhen SEO Outsourcing”. There is also a more commonly used query type, such as “Which one is good for SEO outsourcing” and so on. In this way, we can expand more than 100 keywords, and then we can use these keywords when we are doing SEO optimization both inside and outside the workstation.
- Website keyword layout
Website structure optimization and brand word optimization
After expanding these keywords, we will choose some more advanced keywords, and then as the core keywords, they will be assigned to each column of the site navigation. Use 3-5 keywords per column. If we have 10 main navigation columns, it will consume nearly 50 keywords.
The remaining keywords will be placed on the second-level list page or third-level content page of the website. Each page uses a long tail keyword, which is the optimization of the website structure.
In the process of optimizing the structure of the website, we remember to add brand words, and at the same time, we have completed the optimization of the website brand words.
- Edit the META tag
It is recommended that each page use different keywords to edit the META tag, because each page of the website has a different identity, so Baidu can easily identify and master it. If you set exactly the same label on each page, Baidu will grab one, so the META label on each page should be different.
- On-site article editing:
- Include long-tail keywords in the title of the article;
- Within 300 words of the first paragraph of this article, there should be a keyword with a long tail corresponding to the title.
- In the content part of the article, 2-3 keywords are consistent with the title.