How to optimize the SEO of a single-page website? For most SEOers, optimizing a multi-page website is easier than optimizing a single-page website, because the content of a single-page website is relatively fixed and simple, and the anchor text in the site is even more difficult to talk about. These undoubtedly increase the difficulty of SEO optimization. As the name suggests, a single-page website is a website with only one page. The homepage is the content page, and there will be no more content on the next level in the website structure. For many SEOers, they often don’t know where to start with such a website, because the disadvantage of a single-page website for SEO optimization is that the operability of site optimization approaches zero. So under this difficulty, how do you optimize the SEO of a single-page website?
How to do SEO optimization for a single-page website? The editor of Super Ranking System introduces the following points:
- Pay attention to ZTDK writing
Since the page is single, it is even more necessary to note the wording of the website title, keywords and description. The title should be simple and clear, including the main keywords, one sentence can summarize the full text; in terms of description, one sentence and one short paragraph extract the essence of the article, and the content is more detailed than the title; keywords, use words related to the content, Multiple keywords are separated by commas.
- Set an anchor link
Search engines like anchor links very much. Unlike anchor text, anchor links can bring users to a specific area of the same page. In the optimization of a single-page website, a specific anchor link is set in each area to correctly navigate the user, and it is convenient for the user to find the target information on the same page.
- Diversification of external link anchor text
In the construction of external links, the content should not be single, which can easily lead to over-optimization of the website, and we all know that over-optimization of the website is detrimental to SEO.
- Code optimization
For the optimization of CSS and JS, use external imports as much as possible to make the web page code more concise. If you can use CSS, try not to use JS. After all, JS is not friendly to search engines.
- Set anchor points reasonably
There are some single pages in order to display many product features, the pages will be very long, which is not conducive to user viewing, and the user experience is not good. If a reasonable anchor point is set on a single page website, the user only needs to click to quickly reach the desired view The content area to which you are going.
- High-quality website content
As a single-page website, it is very necessary to display the needs of users as completely as possible. Therefore, this requires high-quality website content to display relevant content introductions in different areas to improve user experience.
- Avoid all pictures
Many companies use single-page websites, hoping to show users a cool or simple effect, so many pictures are added to the website, but this results in too little text content on the website, which is not conducive to the crawling and indexing of the website by search engines.